EVIAN X COPERNI 2023 : SLEEVER ® Wins AWA Award in the Best of the Show Category
We are pleased to announce the victory of EVIAN COPERNI at the AWA Alexander Watson Associates Sleeve Labels Awards in the Best of the Show category for our groundbreaking collaboration on the EVIAN Coperni limited edition 2023. This recognition underscores our commitment to innovation, design excellence, and sustainability in the packaging industry.
EVIAN, once a niche luxury, has evolved into a globally recognized brand, making premium bottled water accessible to younger consumers. Maintaining its premium image now demands continuous evolution to resonate with each new generation.
A NEW BENCHMARK IN PACKAGING
The EVIAN Coperni limited edition bottle is not just a product; it's a stunning piece of art that embodies the fusion of luxury and modern design. Our partnership with the renowned fashion brand Coperni has allowed us to push the boundaries of traditional packaging, using advanced rotogravure printing techniques and a sophisticated adhesive-free SLEEVER’S COLLECTOR® sleeve label.This innovative approach not only enhances the visual appeal but also sets a new standard for sustainability, allowing for 100% recyclability.
A SYMBOL OF DESIGN AND INNOVATION
The 2023 limited-edition bottle saw a collaboration with pioneering luxury fashion brand, Coperni. As a driving force of innovation, Coperni embodies a lifestyle that celebrates the audacity of the young and leaves an enduring mark on the industry's landscape, much like EVIAN’s “Live Young” ethos.
This bottle invites consumers to "Look Closer," revealing a mesmerizing constellation that encapsulates the essence of EVIAN water sourced from the pristine EVIAN Les Bains. The collaboration reflects a shared ethos between EVIAN and Coperni, merging fashion and functionality while appealing to a younger audience that values quality and uniqueness.
ENVIRONMENTAL AND SUSTAINABILITY AT THE HEART OF THE PROJECT
Sustainability is at the heart of this project between EVIAN and SLEEVER’s ®. By using adhesives free sleeve label, we have preserved the integrity of the glass, enabling it to be reused or recycled 100%. This initiative not only elevates the aesthetic appeal of the bottle but also reinforces EVIAN’s message of environmental consciousness.
MARKET IMPACT AND BRAND LEADERSHIP STRENGTHENED
EVIAN stands as a global icon in the premium bottled water market, and this limited edition reinforces its position as a leader. The bottle serves as a statement piece in high-end establishments, attracting a discerning clientele that includes fashion and design enthusiasts. This strategic approach to marketing not only boosts brand visibility but also solidifies EVIAN's status as an in-culture brand.
EVIAN has a longstanding relationship with the fashion world, dating from 2008, when Christian LaCroix designed its first limited edition bottle, and has continued to bring exclusive designs to market ever since. By utilizing the shrink sleeve, we were able to establish EVIAN as a culturally relevant brand, further solidifying its status as a global icon in its pursuit of premiumization.
Sleever has also this relationship with the fashion world/designers bringing exclusive designs to market, Thanks to a unique know-how, it has offered designers the possibility to express themselves in 360°, regardless of the shape of the packaging, whether classic or unique. By making its technologies available to designers, Sleever allows them to fully unleash their creativity. Regardless of the complexity of the chosen shape, it can be adorned with graphics, colors, and materials. Imagination is freed from technical constraints to push the limits of personalized packaging.
The concept of "custom packaging design" allows for perfect enhancement of the packaging shape, elevating the creation like never before, offering it the ability to express itself fully.
AN EXCEPTIONAL COLLABORATIVE SUCCESS
The success of this project is a testament to the exceptional collaboration between EVIAN, Coperni, and SLEEVER ®. Our combined vision and dedication allowed us to navigate the complexities of this endeavor, resulting in a product that exceeds the high standards set by both brands.
Sleever ® is proud to contribute to this project with an adhesive-free sleeve label, preserving the glass’s integrity while offering 100% recyclability—an eco-friendly alternative to screen printing.
Thank you to the EVIAN teams for their trust. Thank you to the AWA teams for this recognition. And thank you to the SLEEVER ® teams for their dedication.
